12-08-2022, 09:39 AM
The red line represents the organic reach of the posts on Facebook. When the two lines abruptly crossed, at the beginning of 2014, it is easy to see how the search for Content Marketing increased significantly, since the most popular dissemination channel in the world, Facebook, was changing its algorithm and reducing the reach of the searches. it became increasingly necessary to find alternatives, such as positioning in Google, through the production of content. But, we know that Google's algorithm is not a ready-made entity either. It is also constantly changing, which brings some degree of uncertainty as to the results of the content. So how do you justify increasing investment in an uncertain strategy? Content consumption has only increased over the years.
In 1920, people were consuming, on average, 2 hours of content per day. Today, almost 100 years later, the average in the United States is 12 hours of Whatsapp Number List consumption per day . People are consuming content on their mobile phones, on their computers, while they drive, while they eat, while they other words, people are increasingly consuming content, whether it is for fun, for learning, or for work. Our role as disseminators of solutions, as good marketing professionals, is to produce extremely high-quality content that is highly valuable to the desired audience.
In addition, we must look for the best channels to attract the attention of that audience. That's why content intelligence is such an important topic today : because it makes Content Marketing achieve more predictable results and, in general, makes the entire marketing of the company more measurable. Marketing has become an exact science. Technology must be used to extract knowledge from numbers, and that makes us more efficient marketers. We can direct our work to the paths that have the most potential for success, since we have insights from the data about what our audience really wants.
In 1920, people were consuming, on average, 2 hours of content per day. Today, almost 100 years later, the average in the United States is 12 hours of Whatsapp Number List consumption per day . People are consuming content on their mobile phones, on their computers, while they drive, while they eat, while they other words, people are increasingly consuming content, whether it is for fun, for learning, or for work. Our role as disseminators of solutions, as good marketing professionals, is to produce extremely high-quality content that is highly valuable to the desired audience.
In addition, we must look for the best channels to attract the attention of that audience. That's why content intelligence is such an important topic today : because it makes Content Marketing achieve more predictable results and, in general, makes the entire marketing of the company more measurable. Marketing has become an exact science. Technology must be used to extract knowledge from numbers, and that makes us more efficient marketers. We can direct our work to the paths that have the most potential for success, since we have insights from the data about what our audience really wants.
