12-08-2022, 10:28 AM
Station B has started to enter the "Double Eleven". Users who are familiar with station B may have discovered that in October this year, a new shopping section was launched in the live broadcast section of station B as a live delivery zone. For the UP owners who are live broadcasting here, there are "little yellow cart" links for various commodities in the video. After clicking, users can jump to Taobao and pages for purchase. This is another e-commerce action of station B after the grayscale test of the "little yellow car" function in December last year, and the entry point is placed on the double 11 promotion node, which shows the platform's expectations for future e-commerce. At the same time, Station B also released the "Live Streaming E-Commerce UP Master Recruitment Incentive Plan", encouraging UP masters with more than 1,000 fans to start live streaming.
According to the official announcement of Station B, all self-reported products must be purchased by members of Station B or have been added to the content library of Station B of the Taobao Alliance or the product library of the Jingdong Alliance. Previously, Chen Rui mentioned that the goal of Station B is to achieve breakeven in 2024 and shift the Phone Number List strategic focus to the commercialization process. It is not difficult to see that the development of live broadcast e-commerce is the key springboard for station B to achieve "cost reduction and efficiency increase". As a "Double Eleven" new player, how is the performance of station B? Can the future break outside imagination? Station B "joins" Double Eleven Let’s briefly review the history of station B’s previous test of live broadcast e-commerce. In July 2018, Bilibili invited 11 UP owners, including Ye Shi Xiaoge and Xu Jiao, to test the e-commerce function.
In March 2019, Bilibili continued to launch the e-commerce mini-program "Potential Energy List Planting Machine", which is officially called an upgraded version of UP's main store. In September 2021, station B invited 4 UP owners to hold a live broadcast that lasted for 4 hours. The recommended products include pan-two-dimensional cultural products such as figures, peripherals of station B, and uniforms. In December, Station B spent 118 million yuan to obtain a payment license, and started the gray-scale test of the "little yellow car" live broadcast delivery in some UP main live broadcast rooms, allowing users to place orders and shop in the live broadcast room. UP owners such as Hemerocallis Daily participated in it. During the Double Twelve period, UP’s main live broadcasted within 5 hours, and its GMV exceeded 1.31 million. Compared with the low-key tests in previous years, the launch of the shopping section at the "Double Eleven" node this year may be regarded as a signal that Station B has fully rolled out live broadcasts with goods.
According to the official announcement of Station B, all self-reported products must be purchased by members of Station B or have been added to the content library of Station B of the Taobao Alliance or the product library of the Jingdong Alliance. Previously, Chen Rui mentioned that the goal of Station B is to achieve breakeven in 2024 and shift the Phone Number List strategic focus to the commercialization process. It is not difficult to see that the development of live broadcast e-commerce is the key springboard for station B to achieve "cost reduction and efficiency increase". As a "Double Eleven" new player, how is the performance of station B? Can the future break outside imagination? Station B "joins" Double Eleven Let’s briefly review the history of station B’s previous test of live broadcast e-commerce. In July 2018, Bilibili invited 11 UP owners, including Ye Shi Xiaoge and Xu Jiao, to test the e-commerce function.
In March 2019, Bilibili continued to launch the e-commerce mini-program "Potential Energy List Planting Machine", which is officially called an upgraded version of UP's main store. In September 2021, station B invited 4 UP owners to hold a live broadcast that lasted for 4 hours. The recommended products include pan-two-dimensional cultural products such as figures, peripherals of station B, and uniforms. In December, Station B spent 118 million yuan to obtain a payment license, and started the gray-scale test of the "little yellow car" live broadcast delivery in some UP main live broadcast rooms, allowing users to place orders and shop in the live broadcast room. UP owners such as Hemerocallis Daily participated in it. During the Double Twelve period, UP’s main live broadcasted within 5 hours, and its GMV exceeded 1.31 million. Compared with the low-key tests in previous years, the launch of the shopping section at the "Double Eleven" node this year may be regarded as a signal that Station B has fully rolled out live broadcasts with goods.